How it started...
I have always wanted to own my own clothing/brand and when I finally decided to start coming up with logos and names, I couldn't decide. I told a couple of mates I wanted to start my own brand and they all asked what is it going to be called and I kept saying " who knows ". Then it caught on and sounded catchy. Added another " o ", put the words together and got on with it.
Based in Newcastle NSW, Australia